Get 10000
YouTube Subscribers in One Day!
And now, in
order from easiest to most complicated, our best practices for converting
viewers into subscribers. Don’t tackle them all at once. Try out one of these
tips for each new video you post, or implement one a week. Here we go.
1. Ask
your viewers to subscribe
I told you
we’re starting with the easiest ones first.
Sometimes
your audience just needs to be reminded. The big red subscribe button is
omnipresent, but you might also want to point out the bell beside it that turns
on notifications for your new videos. Simple.
Does this
tip seem too salesy to you? This is your reminder that you’ve got valuable
content, and you’re just making it easier for them to keep up with the work you
do.
If you’re
already doing this, remember to demonstrate why your channel is worth
subscribing to. And make sure you do it right when they love you the most
(e.g., right after you’ve provided new and useful information, or you’ve made
them laugh). Don’t do it too much, or you’ll risk turning people off.
2. End
your videos by mentioning the one you’re working on next
Subscribing
to a YouTube channel is an act of anticipation. Viewers who’ve just seen what
your brand is about are primed to want more, if you’ve done your job right.
Hyping your
next video, and making it clear why it’s not to be missed, is the most organic
way to encourage people to tap subscribe.
Of course,
this requires having a good handle on your content schedule, and knowing what’s
coming next. (More on that soon.)
3.
Interact with your audience and make friends
If you form
relationships with your viewers, they’re more likely to want to keep watching your
work. Respond to comments. Follow their channels back.
Yes, it’s
exciting if a famous YouTuber comments on your video, but who knows who’ll be
famous next year. Form a community of peers and promote each other. (Yes, I’m
talking about shine theory.)
Also, once
you’re plugged in, your audience will provide you with plenty of free content
ideas for your next video. Don’t worry, you don’t have to take all of them.
Manage your YouTube presence using Hootsuite and not only can you upload and
schedule videos, you can also add comment streams to your dashboard. That makes
it easy to review, reply, and/or moderate comments on all your videos from one
place.
4. Update
your channel art
Your YouTube
banner welcomes everyone who clicks over to check out your channel. Maybe they
just watched a video and are looking for more. Maybe they’re a potential
subscriber. Put your best foot forward.
Your banner
needs to be clean, on-brand, compelling, and—this is the fussy part—optimized
for all devices. You don’t want important details covered up by your social
media buttons, for instance.
We have a
handy guide for creating your own YouTube channel art, along with free templates with the
most up-to-date dimensions.
5. Brand
your thumbnails
A thumbnail
is a 1280 x 720px still image that acts as a cover for your video. And they are
also your first, best chance to persuade people to click on your video. (Aside
from your video titles, that is, but more on that later.)
While some
might advocate using the most “eye-catching” design (which seems to mean
screaming red capslock over a man’s shocked face and a picture of a… tomato?),
one size does not fit all on YouTube.
But we
aren’t here to earn cold views.
To convert a
viewer into a subscriber, take a look at your videos page. What does a new
viewer see? Sleek, professional and consistent videos that imply an ongoing
commitment to quality? Or a random mish-mash competing for attention?
You want to
aim for consistent branding in all your thumbnails. Use the same font, the same
colour palette, or even the same frame composition so people know (at least
subconsciously) that they’re looking at a video from your channel.
For
instance, John Plant has built his survivalist Primitive Technology channel up
to 9.9 million subscribers with understated, minimalist thumbnails. They’re not
loud, but they are consistent. And most importantly, they’re clickable.
6. Embed
your videos on your website or blog
This one is
win-win, because embedding video on your website may well help your site’s
search rankings with the Google algorithm. And as far as YouTube subscribers
go, you’re presenting your video right where the people most likely to care
about it are already looking.
7. Use
YouTube’s clickable tools in your videos
YouTube
killed annotations a few years back, and good riddance. Pop-ups are one 90s
throwback we’re all better off without.
That said,
YouTube has some other, less annoying, tools for you to use:
End screens: these are still images at the end of your video
where you can remind people to subscribe, or insert another call to action,
before YouTube’s algorithm moves them on to the next video.
Branding watermarks: this is an extra subscribe button
that will hover over your video throughout, even in full screen. Like so:
8.
Release videos on a consistent schedule
Many experts
confidently cite a rule-of-thumb as to how often creators should post video to
their channels. For instance: one video a week to start, increasing to 3-4 week
as your channel grows.
The theory
is that more videos = more watch time from viewers. But prioritizing quantity
over quality has drawbacks.
If your goal
is to convert viewers to subscribers, you need to focus on quality first, and
consistency next. (Then you can start worrying about quantity.)
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